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Grateful Patients: Critical Success Factors For Navigating Healthcare's Fastest Growing Donor Segment

As private support becomes an increasingly important part of healthcare funding, renewing and identifying sources of philanthropy has taken on a critical role in development operations nationwide. Patients and their families are a natural fit for fundraising opportunities for many reasons, not least of which is that this large group has perhaps the greatest understanding of the healthcare organization’s success in mission-delivery. This paper discusses GG+A’s history of working with healthcare organizations to develop successful fundraising programs, as well as the author’s own experience in working with more than 40 hospitals on issues related specifically to patient fundraising. Download the white paper.

 

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About the author

Dan Lowman

Senior Vice President, Survey Lab

Dan Lowman is a Senior Vice President in our Analytics Department. His clients span the nonprofit sector and include hundreds of colleges, universities, hospitals, and social service, advocacy, and cultural organizations. His work with client organizations includes campaign planning, prospect identification and prospect management, analytics implementation, metrics, annual giving programs,…