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The New Era of Consent: Implications of the Revised Privacy & Electronic Communications Regulations in the UK

New, more stringent guidelines for permission-based marketing and fundraising have serious implications for the telephone, email, and SMS fundraising and marketing practices of UK charities. Download the white paper.

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About the author

Adrian Salmon

Vice President

Adrian Salmon, Vice President, GG+A Europe, brings nearly 20 years of direct-marketing fundraising experience in the higher education, arts and culture, and wider not-for-profit spheres. His particular expertise includes direct mail fundraising, annual giving program management, and management of contributions from integrated mail and online appeals. Most recently, Adrian was…