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GG+A Ideas for U.K. Prospect Identification Relative to ICO Ruling

As fallout from the introduction of the General Data Protection Regulation continues, and the Information Commissioner’s Office announces the results of further investigations, GG+A is working closely with clients in the UK to expand and strengthen legal means of prospect identification and thoughtful cultivation for regular, legacy, and major gifts.

Your supporter base is the primary source of potential significant donors, and opt-in surveys are a fundamental tool to connect more deeply with your constituents.

GG+A’s Survey Lab recently assisted one UK-based university with such a survey of their alumni: more than 3,000 responded and gave full permission to be engaged and tracked.

  • Nearly 900 alumni indicated they would like to join a local alumni chapter or group.
  • Nearly 1,200 people are interested in joining alumni groups organised around professional interests.
  • 236 are very interested in offering internship or work placements.
  • 129 have included the university in their will (with another 226 asking for information about planned giving).

We scored the survey response file so that those alumni most “bullish” on the university could be immediately prioritised for direct engagement. Respondents who expressed positive attitudes, demonstrated a sense of loyalty and gratitude, and were involved with other charities rose to the top of the list. By identifying the most receptive alumni, the university can focus its gift cultivation efforts where the results will be most significant.

Need other ideas?

  • Consider a Future Philanthropist Society for persons who may wish to make special gifts in the future. You can invite them to special events or assign them their own personal representative from your organisation, and your data protocols and due diligence will remain transparent.
  • Predictive modeling using internal data and portfolio realignment is more important than ever.
  • Now is a perfect time to engage in one-on-one qualification and cultivation of potential mid-range donors using a survey that facilitates personal visits by development officers.

Plenty of legal strategies for engaging donors and cultivating gifts remain available for UK nonprofits. Our mission is advancing yours. If you would like more information, please contact:

Adrian Salmon, Vice President, GG+A Europe
Kat Banakis, Senior Vice President, Analytics
Dan Lowman, Senior Vice President, Survey Lab

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About the authors

Adrian Salmon

Vice President

Adrian Salmon, Vice President, GG+A Europe, brings nearly 20 years of direct-marketing fundraising experience in the higher education, arts and culture, and wider not-for-profit spheres. His particular expertise includes direct mail fundraising, annual giving program management, and management of contributions from integrated mail and online appeals. Most recently, Adrian was…

Kat Banakis

Senior Vice President, Analytics

Kat Banakis, Senior Vice President, Analytics, assists clients in using analytics in campaign, staffing, and prospect projections as well as in related staff performance metrics. Kat supports clients across industries to maximize prospect management and research, align staff metrics to overall development goals, gain insight into donor preferences and behavior,…

Dan Lowman

Senior Vice President, Survey Lab

Dan Lowman is a Senior Vice President in our Analytics Department. His clients span the nonprofit sector and include hundreds of colleges, universities, hospitals, and social service, advocacy, and cultural organizations. His work with client organizations includes campaign planning, prospect identification and prospect management, analytics implementation, metrics, annual giving programs,…