Leveraging Social Media to Grow Your Annual Fund

Presented by Dan Allenby

February 4, 2010

Dan Allenby, GG+A Consulting Vice President for Annual Giving

  • Discuss how traditional annual giving programs have evolved over the past decade
  • Consider ways that social media has changed the way fundraisers interact with prospects and donors
  • Examine the characteristics and opportunities of specific social media platforms including Facebook, LinkedIn, and Twitter
  • Demonstrate ways constituent engagement and gift potential can be measured through social media
  • Share examples of how social media can be leveraged to grow your Annual Fund
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