Getting the Best Results from Your Fundraising Communications
Presented by Joseph Sanders
May 6, 2010
Joesph Sanders, GG+A Vice President and Vince McGrail, Senior Director of Marketing and Communications, The Ohio State University Office of Development
Fundraising communications must tell the human stories of the benefits of philanthropy in the context of institutional opportunities and needs, strategic fundraising objectives, and outcomes that matter to potential donors. This presentation takes participants through a simple five-step process to get development and communications professionals onto the same page in making a compelling case for support. The presenters provide examples of communications that work, including the successful strategies implemented at The Ohio State University. Development and communications programs of all sizes, representing a broad range of organizations, will benefit from the lessons Ohio State learned from reinventing its fundraising communications vehicles and tactics.
