Participation Before Graduation: Practical Tips for Persuading Young Alums to Give
Presented by Jeff Bradley
September 9, 2010
Jeff Bradley, Vice President for Advancement Communications and Beth Braxton, Director of Annual Giving, University of North Carolina Chapel Hill
Beth Braxton describes how UNC involved undergraduates in philanthropy and raised Senior Campaign participation from nine to 40 percent. She shares materials used by her office, discusses the costs involved, and mentions pitfalls and triumphs. Jeff Bradley discusses how young alumni—ten years or fewer from graduation—differ from other alums and what ideas and themes will resonate with them. The presenters provide examples of communications that work, including the successful strategies implemented at The University of North Carolina, and answer questions submitted by attendees.
