Making Your Case to Principal and Major Gift Prospects
Presented by Joseph Sanders
October 7, 2010
Joseph Sanders, Vice President for Advancement Communications and Pamela Buell, Associate Vice Chancellor for Medical Alumni and Development, Washington University in St. Louis
- Maximizing personal communication and collaterals to secure major and principal gifts, whether you have in-house communications support or not.
- Successful examples of communication vehicles for the fundraiser’s portfolio
- Present strategies for maintaining momentum with prospects
- Review the inventory of information and materials that gift officers need to have available
- Describe what gift officers and communications professionals should expect from each other to make an effective case for major and principal gifts
