Grateful Patient Programs: Practical Day-to-Day Steps to Succeed in Patient Fundraising
Presented by Dan Lowman, G. Robert Alsobrook
March 3, 2011
G. Robert Alsobrook, GG+A Senior Executive Vice President and Managing Director; Dan Lowman, Senior Vice President, GG+A Philanthropic Analytics; Eric Rhinehardt, Senior Director of Development for Patients and Families, Vanderbilt University Medical Center
This session follows up on Dan Lowman’s July 2010 presentation, which detailed five effective strategies in successful grateful patient programs. {LINK} In this session, Eric Rhinehardt, Senior Director of Development for Patients and Families, Vanderbilt University Medical Center and Bob Alsobrook, join Dan in looking at the practical steps you can take in your healthcare setting, including:
- Training gift officers to meet patient prospects and their families
- Establishing productive development relationships with medical staff and hospital leadership
- When to send letters, and what they should say
- Tracking your progress and developing a prospecting calenda
