The Challenge

Boys & Girls Clubs of Boston (BGCB) engaged GG+A to conduct a mid-campaign assessment to determine how best to position BGCB’s current fundraising efforts, deploy its internal resources to ensure a successful campaign, leverage its strengths and capabilities, and to achieve and sustain a new level of ongoing support for expanded Club service.

Our Approach

GG+A’s methodology for the mid-campaign assessment included:

  • A comprehensive “self-study” process to review BCBG’s Development programs and operations
  • An extensive review of program data and documentation to evaluate fundraising operations in the context of best practices
  • A review of BGCB’s campaign case for support and communications efforts
  • A series of confidential interviews with BGCB leaders, select Board members, and staff

Key recommendations encompassed:

  • Hiring more development staff to reach both the current campaign goal and to sustain increased giving post-campaign
  • Raising the visibility of specific campaign components
  • Creating clear, compelling and consistent messaging across all channels
  • Developing a consistent gift processing and database management system

Results

As of November 2016, BGCB had raised $118M against a $125M goal, on track to a successful campaign completion by June 30, 2017. The organization also launched a successful Champion Society, which provided an opportunity to grow their mid-level donor base; this donor group exceeded BGCB’s goal by $160k. Aside from campaign successes, BGCB created a new strategic development operations director position to implement new and updated processes to improve gift processing and analytics.