THE CHALLENGE

While preparing for its $1.2 billion Far Above campaign, Kansas University Endowment sought GG+A consultation on updating and managing its extensive database of alumni and supporters, confirming donor prospects’ relationships, and implementing an enhanced prospect system to ensure the best possible relationship management between the staff and donors. The University also required a systematic analysis to determine where to invest its prospect-management resources and how to establish a sustainable infrastructure to carry them through the campaign.

OUR APPROACH

GG+A used DonorScape® Wealth Screening to prioritize prospects and predictive modeling to identify top prospects for major gifts, annual gifts, and planned giving. Over the course of the campaign, GG+A and KU Endowment partnered to develop effective protocols for rating and prioritizing prospects, adjusting staff toward the highest-value relationships, and ultimately making sure that the final year of the campaign was focused on its success.

RESULTS

Enhancements to KU’s prospect management systems enabled staff to focus on major-gift prospects with the strongest combination of capacity and affinity—a pivotal factor in the campaign’s success in raising $1.6 billion. Staff members now work efficiently to generate reports to help ensure that the most promising prospects are being managed appropriately.