Stratford Shakespeare Festival
Stratford Shakespeare Festival, North America’s pre-eminent repertory theatre company, was at a crossroads in 2007. Having just secured Canada’s largest endowment for the arts, they could have opted to delay any future planning. But never an organization to rest on its laurels, Stratford instead turned to Grenzebach Glier and Associates to provide them with a rigorous assessment of their internal readiness to undertake a new campaign.
Enabling Stratford to Maximize its Fundraising Potential
GG+A conducted a thorough review of Stratford’s advancement strengths and challenges. Consultants interviewed nearly 40 members of the organization, including several Board of Governors, the Advancement staff, and senior managers. From planned giving to ticket sales to staff organizational structure, GG+A probed every area of advancement to understand where opportunities for greater success might be found. The interview results informed GG+A’s recommendations that would enable Stratford to maximize its future fundraising potential.
Based on GG+A’s assessment and recommendations, Stratford has readied itself to undergo a new fundraising campaign through ensuring that those who sit on its Board of Governors are members of significant influence and reach. They have separated the membership development and ticket sales aspects of their organization, and have made their major gifts officers more proactive year round. Through the recommendations GG+A consultants detailed in their comprehensive report, the firm helped this national treasure of Canada develop a true culture of philanthropy.
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