Terry College of Business
The University of Georgia Terry College of Business (Terry College) recognized investing in its young alumni would provide for a plentiful future, but was unsure of how to begin the engagement process. They sought the counsel of Grenzebach Glier and Associates (GG+A) to guide them in efforts to involve young alumni in its annual giving and future campaign initiatives.
A Strategic Planning Study for Terry College
GG+A philanthropic management consultants conducted a strategic planning study for Terry College. In part, GG+A found the College hadn't been very effective at keeping up communication with its alumni in the years following graduation. One of GG+A's recommendations was to form alumni networks in cities where deep concentrations of Terry College graduates lived, in order to keep young alumni engaged throughout their lifetimes, and to build a pipeline for future major gifts.
Based upon GG+A's consulting recommendations, the College formed the Terry Regional Alumni Network, which hosts speaker panels and receptions for alumni. Terry College also began to solicit current undergraduates. It explored class giving programs, and started a young alumni board for individuals who graduated sometime over the past 12 years. Each member is charged with asking five other alumni to give back to the college; as a result, this young alumni board has achieved 100 percent participation in giving.
Campaign Planning
Terry College has just completed a strategic plan for the coming decade and is now in the planning stages of a campaign. Through its young alumni board and newly formed alumni networks, Terry College is educating young alumni about its priorities and needs and what a campaign would do for the College.
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