William R. O’Leary
Senior Vice President and Managing Director for Strategic Communications
Core Expertise
William R. O’Leary joined GG+A in March 2011 as Senior Vice President and Managing Director for Strategic Communications.
Recent Accomplishments
Prior to joining GG+A, William served as Chief Marketing Officer and Associate Vice President for Marketing Communications in the Office of Advancement at Georgetown University, a position he held from 2007 to 2011. At Georgetown, he was responsible for developing and executing marketing and communications strategies across the University, with a focus on alumni, parents, donors and other constituents. William managed a team of 35 professionals, overseeing all aspects of marketing and communications, research and analysis, special events, and donor stewardship. He was a leader in the University’s effort to develop, position, and launch a $1.5 billion capital campaign as well as in structuring and positioning Georgetown’s primary scholarship initiative, The 1789 Scholarship Imperative. William developed and implemented the Georgetown Global Forum, an annual conference to attract world leaders, distinguished Georgetown faculty and alumni to discuss topics of international importance.
Career Snapshot
Before moving his career in the direction of higher education advancement, William held a variety of positions in the financial services sector and the federal government. From 2002 until 2007, he served as Director of Corporate Marketing at Fannie Mae, managing a team of 12 that functioned as an in-house consulting and advertising agency. His team worked with Fannie Mae lenders to develop effective marketing strategies, using research, data and analytics to better understand, target and reach consumers.
Previously, he served as Vice President for domestic and international consumer marketing at Citibank and Senior Vice President, Marketing and Operations, with Bid4Assets, Inc., an on-line auction firm. William began his career serving as Lead Press Advance in the Office of Scheduling and Advance for The White House during the Clinton administration. During this time, he also served as Assistant Director in the Office of Public Affairs, Policy Evaluation and Research for the United States Securities and Exchange Commission, working for SEC Chairman Arthur Levitt.
William holds a master’s degree in business administration from Georgetown University McDonough School of Business, a master’s degree in creative writing from The Johns Hopkins University, and a bachelor’s degree in English from the University of Massachusetts, Amherst. He serves on the Board of Advisors to the College of Humanities and Fine Arts for the University of Massachusetts, Amherst.
Clients
- Columbia University
- Duke University
- Franklin W. Olin College of Engineering
- Greenville Hospital System University Medical Center
- Los Angeles Philharmonic Association
- Mayo Clinic
- University of Notre Dame
- The Pew Charitable Trusts
- Philadelphia Museum of Art
- University of Toronto, Joseph L. Rotman School of Management
- United Nations High Commissioner for Refugees (UNHCR)
Contact
Phone: 312.372.4040
View Past Webinars
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Webinar: Data Segmentation and Communication Strategies
Presented by Brad Manuel, Jeff Bradley, William R. O’Leary
October 6, 2011
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Client Success Story
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Mayo Clinic


