With revenue goals growing and Boards and donors demanding more performance accountability, fundraising institutions often find that their data is accumulating, but not delivering the insights needed to drive better performance.

GG+A believes data-based decision making is critical to long-term, sustainable success. GG+A has developed, and continually refines, services to help institutions drive better fundraising performance through data analysis.

Prospect Analysis with DonorScape™: A prospect database should be a map to guide institutions toward realizing fundraising goals. GG+A provides two kinds of services to help you create your map. Predictive Modeling prioritizes prospects based on their affinity to your organization. Wealth Screening creates a picture of your top donors’ assets. Together, they give you the ability to ask the right prospects for the right donation amount, analyze and optimize portfolios, increase annual fund performance and understand the philanthropic potential of your database.

Benchmarking for Peer Analysis: Knowing how your data and performance compare to that of your peers is critical to improving results. Benchmarking provides you with objective analysis about your development performance compared to the performance of peer organizations.

Performance Analysis: Every database has dynamic information that can drive fundraising decisions. An effective database is an interactive tool. GG+A’s state-of-the art data analysis allows your institution to get meaningful answers from your database – without unduly taxing internal resources.

GG+A’s Philanthropic Analytics continues the firm’s commitment to the creation and development of the industry’s most advanced analytical services.