MAJOR GIFTS

Along with campaigns, major gifts represent an essential method of fundraising for most institutions with more established development functions. The vast majority of large gifts to an institution come from individuals already in its donor database. GG+A understands that successful major gifts programs rely on a number of factors, including genuine relationships among an institution, its leaders and its donors and prospects; a compelling case for support; and a clear, simple answer to the question, “What difference will my gift make?” GG+A offers extensive experience in strategies for prospect identification, cultivation, solicitation and stewardship, program structure, staffing and management, and much more.

Large gifts take time to cultivate and often evolve from small gifts to the Annual Fund. GG+A provides knowledgeable counsel on creating and implementing successful major gifts programs and integration with the overall fundraising enterprise. We can assist you with prospect identification, cultivation and solicitation; creating structures of engagement to involve prospects in greater depth in your institution’s mission and priorities; effective engagement of volunteers; the case for support; donor stewardship programs; and other strategies.