Most fundraisers and their managers very appropriately have their eye...
Connor Kasey, Director, DonorScape® Prospect Intelligence, joined GG+A in March 2014. He leads the team responsible for the demonstration, sale, and delivery of analytics services, including DonorScape® Wealth Screening and Prospect Analysis.
Connor advises non-profit organizations in the education, healthcare, arts & culture, advocacy, social services, and other sectors across today’s vast philanthropic landscape in identifying and implementing data-driven strategies to develop and maintain efficient, effective, and sustainable fundraising programs.
Specifically, Connor utilizes GG+A’s proprietary, cloud-based software application, DonorScape®, market research data, and predictive analytics in order to segment and prioritize constituent populations based on key philanthropic indicators, including demographic and socioeconomic data. He works closely with clients in an effort to target unique segments for cultivation and solicitation. Prior to joining GG+A, Connor developed strategic marketing campaigns for Mimi’s Café, various on-campus University of Kansas student support programs, and local non-profit organizations and initiatives in Lawrence, Kansas. Connor also held an internship with Brad Schneider’s campaign for Illinois’ 10th Congressional District in 2012.
In addition to his work at GG+A, Connor serves on the board of trustees at a Chicago-based charitable foundation that strives to provide underprivileged youths the freedom to renew their spirit, lift up their hearts, and discover the best in themselves and others.
Connor received his bachelor’s degree in Journalism with an emphasis on Strategic Communications from the University of Kansas. Connor also speaks fluent German, and he spent two semesters studying at the Rheinische Friedrich-Wilhelms-Universität Bonn in Bonn, Germany.