Kristin A. Heller, Senior Consulting Vice President, joined GG+A in July 2015, bringing to the firm more than 25 years of leadership experience in institutional advancement – including direct leadership experience in two billion-dollar capital campaigns – in higher education and academic healthcare institutions, among other sectors.
Kristin’s expertise includes, but is not limited to: campaign infrastructure and administrative planning; prospect development, reporting, and information strategies; administration and compliance for institutionally related and other types of foundations; developing, implementing, and measuring activities for campaign leadership prospect strategies; development officer training; annual giving information and segmentation strategies; designing operational efficiency programs for gift entry, stewardship, and records; grateful patient fundraising and HIPAA regulations; prospect analytics, research, and management; reporting systems and data integrity programs; volunteer management; data integration and management; and database selection and conversion.
Most recently, Kristin served as Executive Director of Prospect Development and Information Strategy for The College of William and Mary, where she designed and directed the prospect services and support program for The College’s proposed aspirational $1 billion fundraising campaign – the first billion-dollar campaign for a liberal arts university in the country. While at William and Mary, Kristin implemented a proactive prospect development program that increased annual fundraising results from $87 million in 2012 to $100 million in both 2013 and 2014; executed a screening project that identified more than 20,000 new potential major and principal gift prospects; increased the College’s prospect pool by 25 percent; and launched the College’s first international prospect development program and prospect analytics program.
Previously, Kristin was Senior Director of Development Research and Prospect Management for Rutgers University Foundation. She directed the research, prospect management, reporting, and campaign information support for Rutgers’s $1 billion fundraising campaign and transition into the B1G Athletics Conference and the merger of Rutgers with the University of Medicine and Dentistry of New Jersey (UMDNJ) in 2012. Kristin also introduced Rutgers’ first university-wide, comprehensive development officer quantitative metrics program and helped revamp the annual giving program, using analytics strategies that led to contributions exceeding the annual giving unrestricted campaign goal by 20 percent.
Kristin also served as Director of Advancement Services for The Culinary Institute of America from 2005 through 2009 and as Director of Development Information Services for The University of Connecticut Foundation and University of Connecticut Health Center from 1993 through 2005. While at UConn, Kristin introduced a wide range of innovative technical applications, information strategies, technically advanced reporting systems, and program enhancements, which ultimately led to the program earning a CASE Grand Gold Award for Advancement Services in 2005.
From 1989 through 1993, Kristin held positions with the Connecticut Children’s Medical Center Foundation; the University of Hartford; Computer Sciences Corporation’s Defense Systems Division; and the National Security Studies Program at Georgetown University, where she served as a member of the National Security Council in the Reagan administration.
Kristin has regularly spoken at various conferences, including the annual APRA International Conferences; CASE Europe’s Development Information Services Conference; Blackbaud and Sage annual user conferences; and numerous local conferences.
She holds a Bachelor of Arts degree with Honors in History from Rutgers University and an MBA in Finance and International Business from the University of Hartford.