The Giving USA 2015 Report on Philanthropic Giving, the annual report on...
Laurie L. Musgrove, Senior Vice President and Managing Director, has been a member of GG+A since 2006. Formerly GG+A’s Practice Area Leader for Education, Laurie brings with her more than 30 years of experience leading advancement programs at both public and private universities. Since joining GG+A, she has worked with numerous colleges and universities, academic medical centers, and other nonprofit institutions to build fundraising success in ongoing development efforts and in campaigns.
Laurie has extensive experience in evaluating programs; identifying opportunities and solutions for growth; training staff and volunteers; developing major and principal gifts programs; defining successful donor strategies; developing stewardship programs; and guiding the planning and execution of major campaigns. Her extensive fundraising and consulting experience makes her particularly qualified to understand the distinct culture and opportunities at a wide range of institutions.
Laurie’s recent client work includes:
- At Dartmouth College, leading a team of GG+A consultants to provide planning and program support as Dartmouth continues to growth its private philanthropic support. Focus of this work includes strategic consulting overall as well stewardship programming, annual giving support at both the institutional level and among the professional schools as well as enhancements to reporting
- At Drexel University, completing a review of current institutional programming and the organizational structure in Advancement and outlining the steps required to significantly increase total annual private support. She is currently leading a team in conducting a feasibility study to provide insight into factors critical to campaign success.
- For the University of Florida, completed a study assessing the preparatory steps underway as UF continues planning for its next major effort.
- At Middlebury College, she led a team charged with evaluation the productivity, staffing levels and structure, and programming for new institutional and advancement leadership.
Prior to joining GG+A, Laurie served for ten years as Vice President for University Advancement at Bryant University, leading Bryant’s first comprehensive campaign and exceeding the goal one year ahead of schedule. Laurie also served as Assistant Vice President for Development and Major Gifts at Villanova University during the $125 million The Campaign for Villanova, managing the major gifts program and associated volunteer structure.
As Associate Vice President and Director of Development for Drexel University, Laurie oversaw the reorganization of the development program in preparation for a campaign. Laurie also held key development positions at The Pennsylvania State University during The Campaign for Penn State, including management of the school-based major gift staff and the Regional Major Gifts Initiative. She also served in several development and administrative leadership positions at the University of Texas at Dallas.
Early in her career, Laurie served in development roles at the Dallas Symphony Orchestra, the Dallas Ballet, the Fort Worth Opera Association, and the University of Missouri-Columbia. Laurie holds a bachelor’s degree in music history and literature from Southern Methodist University.