Laurie Musgrove

Senior Vice President and Managing Director

If you are not willing to risk the usual, you will have to settle for the ordinary. - Jim Rohn

Biography

Laurie L. Musgrove, Senior Vice President and Managing Director, has been a member of GG+A since 2006.  Formerly GG+A’s Practice Area Leader for Education, Laurie brings with her more than 30 years of experience leading advancement programs at both public and private universities. Since joining GG+A, she has worked with numerous colleges and universities, academic medical centers, and other nonprofit institutions to build fundraising success in ongoing development efforts and in campaigns.

Laurie has extensive experience in evaluating programs; identifying opportunities and solutions for growth; training staff and volunteers; developing major and principal gifts programs; defining successful donor strategies; developing stewardship programs; and guiding the planning and execution of major campaigns. Her extensive fundraising and consulting experience makes her particularly qualified to understand the distinct culture and opportunities at a wide range of institutions.

Laurie’s recent client work includes:

  • At Dartmouth College, leading a team of GG+A consultants to provide planning and program support as Dartmouth continues to growth its private philanthropic support. Focus of this work includes strategic consulting overall as well stewardship programming, annual giving support at both the institutional level and among the professional schools as well as enhancements to reporting
  • At Drexel University, completing a review of current institutional programming and the organizational structure in Advancement and outlining the steps required to significantly increase total annual private support. She is currently leading a team in conducting a feasibility study to provide insight into factors critical to campaign success.
  • For the University of Florida, completed a study assessing the preparatory steps underway as UF continues planning for its next major effort.
  • At Middlebury College, she led a team charged with evaluation the productivity, staffing levels and structure, and programming for new institutional and advancement leadership.

Prior to joining GG+A, Laurie served for ten years as Vice President for University Advancement at Bryant University, leading Bryant’s first comprehensive campaign and exceeding the goal one year ahead of schedule. Laurie also served as Assistant Vice President for Development and Major Gifts at Villanova University during the $125 million The Campaign for Villanova, managing the major gifts program and associated volunteer structure.

As Associate Vice President and Director of Development for Drexel University, Laurie oversaw the reorganization of the development program in preparation for a campaign. Laurie also held key development positions at The Pennsylvania State University during The Campaign for Penn State, including management of the school-based major gift staff and the Regional Major Gifts Initiative. She also served in several development and administrative leadership positions at the University of Texas at Dallas.

Early in her career, Laurie served in development roles at the Dallas Symphony Orchestra, the Dallas Ballet, the Fort Worth Opera Association, and the University of Missouri-Columbia. Laurie holds a bachelor’s degree in music history and literature from Southern Methodist University.

Clients
  • Albright College
  • American Heart Association
  • Ann & Robert H. Lurie Children's Hospital of Chicago
  • LDS Philanthropies/Brigham Young University
  • University of Calgary
  • University of California, Los Angeles
  • California University of Pennsylvania
  • Cancer Institute of New Jersey Foundation
  • Carnegie Mellon University
  • The University of Chicago
  • The University of Chicago Medicine
  • Children’s Hospital of Philadelphia
  • Children's Medical Center
  • The City University of New York
  • Clemson University
  • College of Charleston Foundation
  • University of Colorado System
  • Columbia University
  • Cornell University
  • Dartmouth College
  • University of Delaware
  • DePaul University
  • Donald Danforth Plant Science Center
  • Drexel University
  • Duke University
  • Duke University Medical Center
  • The Ellis School
  • Elon University
  • Embry-Riddle Aeronautical University
  • Emerson College
  • Emory University
  • University of Florida
  • Fordham University
  • The George Washington University
  • Georgetown University
  • University of Illinois Foundation
  • University of Iowa College of Medicine
  • Ivey School of Business
  • The Jackson Laboratory
  • James Madison University
  • The Johns Hopkins University
  • La Salle University
  • Loyola University New Orleans
  • Lutheran Social Services of Illinois
  • The Madeira School
  • McGill University
  • Memorial Hermann Foundation
  • Mercy Corps
  • Middlebury College
  • Missouri Botanical Garden
  • Concordia University, Montréal
  • University of Nebraska Foundation
  • University of New England
  • New Mexico State University
  • New York Eye and Ear Infirmary of Mount Sinai
  • The University of North Carolina at Chapel Hill
  • University of Notre Dame
  • NPR
  • The Ohio State University
  • Oregon State University
  • Pennsylvania State University Milton S. Hershey Medical Center
  • University of Pennsylvania
  • Pennsylvania Horticultural Society
  • Pennsylvania State University
  • University of Pittsburgh Alumni Association
  • University of Pittsburgh Medical and Health Sciences Foundation
  • Rensselaer Polytechnic Institute
  • Ripon College
  • Rush University Medical Center
  • Saint Joseph’s University
  • University of San Diego
  • Smithsonian National Zoological Park
  • University of South Carolina
  • Southern Methodist University
  • St. Mary's College of Maryland
  • St. Paul's School
  • University of St. Thomas
  • Stanford University
  • Teachers College, Columbia University
  • Texas Children's Hospital
  • The University of Texas at El Paso
  • The University of Texas Health Science Center at Houston
  • The University of Texas MD Anderson Cancer Center
  • The University of Texas Southwestern Medical Center
  • University of Toronto
  • Tufts Medical Center
  • Vanderbilt University Medical Center
  • University of Virginia
  • Virginia Polytechnic Institute and State University
  • Wake Forest University Baptist Medical Center
  • University of Washington
  • Western University
  • Wichita State University Foundation
  • Women's College Hospital Foundation
Areas of Expertise
  • Advancement Function Integration
  • Assisting Advancement Programs in Identifying Overall Strategies to Enhance Results
  • Campaign Planning
  • Identifying Resource Requirements
  • Major + Principal Gifts Strategy
  • Staffing Structures

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