Lisa Herff

Data Designer

If you do what you love, you'll never work a day in your life. - Marc Anthony

Biography

Lisa Herff, Data Designer, works closely with our analytics team to maximize the quality and presentation of this practice area’s client-facing deliverables. She has extensive experience with collateral development, digital marketing strategies, and graphic design.  

Prior to joining GG+A, Lisa served as the Senior Creative Specialist – Wealth Management, at First Midwest Bank. In this role, she led the creative development, direction and project management of all ads, collateral, direct mail, branch signage, and digital communications for First Midwest Wealth Management. She was responsible for execution, format development, production, and final preparation of approved art files for print and for managing outside resources, logos, branding development, and graphic standards for company acquisitions. 

Previously, she served as Principal of Creative Originals Visual Communications. As Creative Director, she provided creative design, development, and project management support to dozens of clients, including RR Donnelley, Custom Direct, CFM, Elks Foundation, Stellar Graphics, Envision Graphics, UCSF Medical Center, Aquatrol, Fertility Centers of Illinois, and Lanyap. 

Her other experience includes Stevens & Tate, The Reliable Corporation, Don Deforrest Associates, Cooperative Marketing, and BBDM Cunningham & Walsh. 

Areas of Expertise
  • Direct Marketing
  • Graphic Design
  • Marketing and Communications

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