Transnational University Fundraising in Hong Kong Part 4: The On-Campus International Advancement Model
This article is the fourth in a series. Read more...
As Vice President for GG+A’s Asia Pacific focus area, Amy Parker resides in Hong Kong and helps bring all of the resources of the firm to parts of Asia, Australia, and New Zealand. Amy’s diverse institutional and development consulting experience extends the firm’s global practice and enhances clients’ ability to realize far-reaching philanthropic endeavors.
Prior to joining GG+A, Amy served the Smithsonian Institution for more than eight years, raising private support for projects as diverse as the acquisition of Ben Franklin’s suit and a time-based media artwork by Bill Viola, to the construction of a new gallery for numismatics and digitization of mathematics collections. She co-chaired and served on various committees to plan and implement the institution’s $1.5 billion campaign, including a workgroup that defined the roles and responsibilities of central and unit fundraising staff and the Smithsonian Advancement Academy’s Curriculum Advisory Committee.
At the National Portrait Gallery, Amy grew private support by 75% over three years, doubled the number of major gift donors, and helped transform the museum’s board. As a member of the museum’s executive management team, she created fundraising and event strategies for sensitive, high-profile projects such as the official portraits of President Barack Obama by Kehinde Wiley and of First Lady Michelle Obama by Amy Sherald; the commission of a 6-acre portrait on the National Mall; and the museum’s first-ever Gala, which raised $1.5 million from 500 attendees and generated 12 million social media impressions.
At the National Museum of American History, Amy closed $21.5 million in new gifts, created the museum’s first-ever annual giving program, and developed fundraising strategies behind the LeRoy Neiman Jazz Café and the Philanthropy Initiative.
Amy’s experience moving fundraising efforts to the next level includes building a high-performing major gifts team at the New York Public Library, where she helped transform the institution’s fundraising culture. By implementing a moves management system, setting gradually increasing targets for face-to-face meetings, and utilizing performance metrics, she shifted her staff to a relationship management model. Together, her team raised $20 million annually for needs across the Library’s 91 locations.
Amy also served the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School, where she partnered with major gift officers to develop highly customized stewardship strategies that would set the stage for subsequent solicitations.
Amy holds a Master of Arts in English, Literary and Cultural Theory from Carnegie Mellon University, and a Bachelor of Arts in English and Cultural Studies from Chatham University. She is a member of the Council for Advancement and Support of Education (CASE) and the Association of Fundraising Professionals (AFP), and has held the Certified Fundraising Executive (CFRE) credential since 2009.
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