Clara Henao is a part-time Marketing Analyst at GG+A, where she plays a key role in empowering the marketing and business development teams with data and analytics to make informed decisions regarding the firm’s marketing mix. This includes identifying, researching, and analyzing prospects for cultivation and solicitation, and creating opportunities through strategic lead generation. Her expertise includes digital analytics, integrated marketing communications, marketing research, and logistics.
Prior to joining GG+A, Clara served as a marketing analyst intern at Groupe SEB, a French multinational that produces small appliances, and as a logistics sales support intern at USA Truck Brokers. Originally from Colombia, Clara also co-founded a clothing brand there, managing business growth; conducting market research; and tracking, analyzing, and reporting data on the performance of digital marketing campaigns.
Clara is a graduate of Colombia’s EAFIT University and is completing her master’s degree in marketing from Loyola University Chicago. She is a member of AIESEC Sri Lanka, a non-governmental, nonprofit global platform for young people to develop their leadership potential through international internships and volunteer opportunities.