Webinar: Three Fundamentals of Compelling Proposals Originally broadcast on Wednesday, May...
Edward D. Sevilla, Senior Vice President, leads the Strategic Communications practice area, bringing more than 25 years of marketing and branding experience in both the private and public sectors.
At GG+A, Ed has conducted client work across a wide range of nonprofit sectors. At the University of Illinois at Urbana–Champaign and at Georgia State University, Ed led workshops with deans of the colleges and heads of units to refine campaign vision and messaging. At Vanderbilt University, Ed wrote the case for support and led the delivery of a comprehensive advancement communications review. As part of the firm’s work with the American Heart Association, Ed helped refine the fundraising vision and messaging for a major new research initiative and wrote its case for support. On behalf of Jackson Laboratory, Ed and his team conducted a communications review, developed a messaging platform, and delivered a case for support and communications plan that guide fundraising activities.
Before joining GG+A, Ed served as Executive Director of Strategic Communications, Alumni Affairs & Development, at Harvard University. In this role, he was responsible for strategy and execution of integrated alumni affairs and development messaging between Harvard and its alumni worldwide. He led development communications messaging for the University and for the Faculty of Arts and Sciences, work that was recognized with the 2010 Council for Advancement and Support of Education (CASE) Circle of Excellence Gold Award in the Annual Giving category.
As a moderator with Harvard Business Publishing, Ed contributed to the design and led the implementation of leadership and management training programs for Fortune 500 clients worldwide. Ed also served as Stonehill College’s Vice President for Enrollment Management and Marketing, leading the development and execution of a research-based strategic brand positioning. Ed also served as Counselor to the President, providing communications advice and guiding execution of key initiatives of the institute’s strategic plan.
Ed also served as Executive Director of University Relations at Bryant University. There, he developed institution-wide branding efforts, launched an integrated cross-media campaign, and led institutional communication efforts to successfully transition from Bryant College to Bryant University.
In the private sector, Ed worked in digital and interactive marketing at start-up companies and with leading brands such as AT&T, Kodak, and Sports Illustrated. Ed has been published by the American Marketing Association Symposium for the Marketing of Higher Education, Journal of Product and Brand Management, Providence Journal, and USA Today.
Ed is currently a member of the Yale Alumni Diversity and Inclusion Advisory Committee and is a member of the Board of Advisors to the Max Planck Alumni Association. His past leadership activities include election to the Board of Governors of the Association of Yale Alumni. He holds an MBA from The Wharton School of the University of Pennsylvania and a bachelor’s degree in History from Yale University.