Ian Westerhoff is the Digital Marketing Lead at GG+A, where he plays a key role in developing and implementing a comprehensive digital strategy for the firm to achieve marketing and business development goals. Ian’s expertise includes marketing, SEO strategy, and client relationship management (CRM).
Prior to joining GG+A, Ian was the Global Sales and Marketing Manager at Expiwell, a data platform that provides users with experience-centered research and insights. In this position, Ian built scalable sales processes for inbound and outbound leads, managed offshore business development representatives, and developed and tracked content using organic search terms. Previously, he worked as a Growth X-tern for another data activation platform, Qualifi. In addition to crafting a plan to maximize organic SEO, he executed email sequences for target customers, and collaborated with vendors on blog posts, case studies, and podcast opportunities. Ian also worked as a Demand Generation Marketing Intern for Consolidated Property Management, administering the company’s social media channels and overseeing market research.
Ian holds a Bachelor of Science in Marketing, along with a Certificate of Entrepreneurship, from Purdue University’s Krannert School of Management. He has completed Fundamentals of Digital Marketing training through Google and is currently completing a Digital Marketing certificate from HubSpot Academy. Ian has served as a volunteer for Beatles Fest, Hammond Port Authority in Indiana, and the Chicago Marathon.