The fall term is upon us and COVID-19 still looms....
Jason Shough, Vice President, provides integrated communications counsel and responsive creative services for clients in higher education, healthcare, and arts and culture. His expertise in cross-channel communications strategy, creative direction and verbal branding helps clients activate their communities of supporters, energize their advancement programs, and build their philanthropic brands.
His current work with GG+A clients includes vision and priority setting, case writing, campaign communications planning, institutional branding, strategic messaging, direct appeal copywriting, executive speechwriting, and message refinement via digital workshops with advancement communications teams.
Prior to joining GG+A, Jason was Associate Creative Director of copywriting at SimpsonScarborough, where he led cross-disciplinary teams in developing marketing campaigns and brand training programs for higher ed clients. He also created impactful brand messaging for more than 50 clients as a Senior Copywriter at two creative agencies: GSW Advertising and Ologie.
Earlier in his career, Jason served in multiple executive communications roles at The Ohio State University. First as a Speechwriter for the Office of the President, and later as Communications Director for the President Emeritus, he drafted remarks, editorials, tweets, digital stories, and press briefings to advance the university leadership’s goals.
Jason holds a Master of Science in Journalism from Northwestern University and a Bachelor of Arts in English from The Ohio State University.