(Editor’s note: This article originally appeared in the Chronicle of Philanthropy)...
Naveen Vinukonda, Senior Vice President, Philanthropic Analytics, has strong experience facilitating growth and generating opportunities for nonprofits through analytics.
Today at multiple nonprofits, small and large, analytics is proving to be a game-changer in both building relationships and raising funds. Naveen’s competency lies in identifying and helping nonprofits (with limited staff and relatively large prospect pools) focus on their most valuable relationships. He uses time-tested analytical models to prioritize the best prospects for annual, major, planned, and principal giving.
Prior to joining GG+A, Naveen was the Director of Strategy and Analytics at Wake Forest University. In this role, he developed the core projection for the $1 billion “Wake Will” campaign. At Wake Forest, he built multiple models like Receptivity (how receptive is this prospect for a face-to-face meeting?), Microconnections (Who could be the best intercessor to this prospect?), Virtues (Secondary predictors of the wealthy), and more.
Naveen consulted with multiple nonprofits and intimately understands their data challenges. For organizations that did not yet build rich data for analytics, he was able to enrich their prospect data using external data sources and thus eventually help them succeed in their fundraising goals.
He is a marketing analytics leader with an intricate understanding of donor motivations, geographic distribution of the affluent, etc. Creating market segments, analyzing historic data, building insightful dashboards/visualizations, storytelling with data, and developing a coherent capital campaign plan/strategy are also part of his core strengths.
In 2019, Naveen’s work with building life-stage based Alumni personas at Wake Forest was awarded the ‘Circle of Excellence’ GOLD Award from the Council for Advancement and Support of Education (CASE) and multiple projects of his were replicated at reputed institutions around the country.
Naveen transitioned into philanthropic analytics with a strong background in analyzing data for biomedical research. Originally from India, Naveen earned his Master of Science in Bioinformatics from Indiana University and his Master of Business Administration in Marketing from Winston Salem State University.