A compelling case for support is vital to fundraising success. We partner with clients to develop case statements that motivate donors by articulating a strategic vision, a rationale for philanthropy, and attractive giving opportunities. We can also assist by drafting white papers and major gift proposals that present a specific giving opportunity within an institutional context, nuanced to appeal to the prospect’s interests and motivations. Developing cases and proposals involves interviews with stakeholders and in-depth consultation with leaders on positioning and messaging.
Georgia State University knew a successful campaign relies on strong, coordinated efforts from all internal stakeholders, so they sought to improve advancement communications capabilities and focus on developing distinctive communications positioning and messaging. Thirteen months into the campaign, they raised $230 million towards the $300 million Burning Bright campaign.