Attitude and opinion surveys help Survey Lab clients understand key stakeholders’ developing interests and attitudes toward philanthropic giving. These surveys uncover constituents’ interests, perceptions, opinions, motivations, and concerns. Clients of the Survey Lab gain knowledge invaluable to development, communications, and donor stewardship. Attitude and opinion surveys may be customized to target a particular program area, audience segment, donor profile, or fundraising initiative.
GG+A’s Survey Lab has years of experience with constituent attitude surveys, donor motivation analyses, alumni censuses, stewardship, communication, and satisfaction surveys, and brand and message testing surveys. Our approach means that every client survey is highly customized, providing actionable insight to clients instead of one-size-fits-all results.