Do you want to know what your donors are thinking? Ask them.

GG+A’s SurveyLab has over six decades of experience with prospect research. SurveyLab helps nonprofit organizations gain valuable insight into the views of their donors, alumni, patrons, and friends. SurveyLab’s dedicated research staff combine extensive knowledge of fundraising, communications, and other areas of advancement with academic-quality research methods. Our goal is simple: to thoughtfully collect and analyze the information our clients want to know the most, right from the source.

Our dedicated team of problem-solvers and research analysts bring unmatched perspectives, ideas, and enthusiasm to everything we do.

With our data-centered approach, years of donor stewardship, and relentless pursuit of client satisfaction, we provide fresh insights to succeed in the short-term, while guiding our clients down a long-term path of understanding, growth, and success.


“We partnered with GG+A SurveyLab to help us understand our alumni readers of Boston College Magazine. The results told us more than where we stood—they pointed us where we need to go to remain relevant and engaging into the future. The SurveyLab team brought creativity and thoughtfulness at every step.”

-Jack Dunn, Associate Vice President and University Spokesman, Boston College

“Surveying all alumni for the first time ever was certainly not a simple task, and GG+A SurveyLab provided expert guidance throughout the process. Knowledge is power, and SurveyLab gave us actionable insights to ensure we know how Syracuse University alumni want to engage with their alma mater.”

-Sue Ballard, Vice President, Alumni Engagement, Syracuse University

“These surveys and tools provide us important feedback from our alumni, donors, and friends and also come with specific recommendations which make us more effective at our work and ultimately makes Penn State a stronger institution.”

-David J. Lieb, Senior Associate Vice President, Penn State University

Kutztown University, enrolling over 8,000 students, is part of the Pennsylvania state system of higher education and has a growing community of over 76,000 alumni.

Kutztown University
Read Success Story

Introducing DX — SurveyLab’s Donor Experience Dashboard©

A revolutionary tool to measure and track donor satisfaction and to respond to donor concerns.

Download the results from GG+A SurveyLab’s survey on the impact of COVID-19 on fundraising offices

Our Services

Our SurveyLab team works with you to develop surveys that get to the core of what your development staff needs to know. Our services include:

Attitude and opinion surveys

Attitude and opinion surveys help SurveyLab clients understand key stakeholders’ developing interests and attitudes toward philanthropic giving. These surveys uncover constituents’ interests, perceptions, opinions, motivations, and concerns. Clients of the SurveyLab gain knowledge that is invaluable to development, communications, and donor stewardship. Attitude and opinion surveys may be customized to target a particular program area, audience segment, donor profile, or fundraising initiative.

Prospect identification surveys

Prospect identification and qualification surveys help SurveyLab clients identify prospects who demonstrate increased affinity and likelihood to make gifts. Identification surveys are not anonymous and ask overt questions about philanthropy, interest areas, and financial information. Survey results augment prospect research with the direct responses of the prospect. These surveys empower SurveyLab clients to develop a qualified prospect pool with known interest in philanthropy in all nonprofit sectors.

Donor, alumni, and stewardship satisfaction surveys

Especially useful as longitudinal assessments, satisfaction surveys evaluate the level of satisfaction with specific services provided by a client to constituents. SurveyLab satisfaction survey projects help clients evaluate stewardship programs, alumni communications, membership benefits, and donor society effectiveness to drive informed decision-making around what constituents love, and what could use improving.

Message-testing surveys

In partnership with GG+A’s Communications practice, message-testing surveys enable clients developing campaign or institutional branding and communications materials to make decisions based on what their constituents find most compelling. The SurveyLab creates communications surveys based around understanding market segments, soliciting feedback on themes and materials, and assessing existing or proposed communications. These surveys can also include focus group components.

Custom surveys

The SurveyLab is proud to offer a high level of customization for all surveys. Your organization is unique – your survey should be, too.

Our Clients

Our clients include colleges and universities, independent schools, academic medical centers, healthcare systems, arts and culture enterprises, social service and advocacy groups, and religiously affiliated organizations. Here is a sampling:

  • The Art Institute of Chicago
  • Aga Khan University
  • Boston College
  • The Bryn Mawr School
  • Campbell University
  • Carnegie Mellon University
  • Charlotte Country Day School
  • Colgate University
  • College Track
  • Colorado Seminary
  • Cornell University
  • Dana-Farber Cancer Institute
  • Dartmouth College
  • Drexel University
  • Emory University
  • The Episcopal School of Dallas
  • Fuller Foundation
  • Girls Preparatory School
  • Hobart and William Smith Colleges
  • Hood College
  • IE Business School
  • IE University
  • Kansas University Endowment
  • Kent Denver School
  • King School
  • King’s College London
  • The Kinkaid School
  • KIPP Foundation
  • Knox College
  • Kutztown University Foundation
  • Loyola Marymount University
  • Lyric Opera of Chicago
  • MAG America
  • Manzano Day School
  • Mary Baldwin University
  • McGill University
  • University of Miami
  • Milwaukee Art Museum
  • New Canaan Country School
  • New York University Stern School of Business
  • The Newberry Library
  • Nova Southeastern University
  • Occidental College
  • The Pennsylvania State University
  • Parkview Foundations
  • The Pennsylvania State University
  • Polytechnic School
  • Regent's University London
  • The Rodale Institute
  • Rush University Medical Center
  • San Diego State University
  • San Francisco Conservatory of Music
  • Sarasota Orchestra
  • Sidwell Friends School
  • Smithsonian Institution
  • Southeast Missouri State University
  • St. John's College
  • Stanford University School of Engineering
  • Stevens Institute of Technology
  • Sun Health Foundation
  • Syracuse University
  • Temple Health
  • Texas Children's Hospital
  • University of Alberta
  • University of Calgary
  • University of California, Los Angeles
  • University of Illinois
  • University of Massachusetts Amherst
  • University of Melbourne
  • University of North Carolina Chapel Hill
  • University of Pennsylvania
  • University of Rochester
  • The University of Texas at Austin
  • University of Toronto
  • University of Virginia
  • University of Virginia Darden School Foundation
  • Urban Land Institute
  • UT Health Science Center Houston
  • Virginia Tech Foundation, Inc.
  • Wabash College
  • Williams College
  • Yale University
  • Yeshiva University