The Challenge
PMA is the preeminent cultural institution in a city with numerous high-profile nonprofit institutions, giving local donors an abundance of options for their support. Differentiating PMA in this landscape required a thorough understanding of available levels of private and public support relative to other local institutions, and strategies for enhancing understanding of the Museum, its regional importance and impact, and its unique philanthropic needs and opportunities.
Our Approach
GG+A conducted wealth screening and predictive modeling on a significant portion of PMA’s donor and member databases, as well as an evidence-based review of fundraising programs and resources. We also led a series of high-level focus groups – dubbed “discovery dinners” – with leading Philadelphia philanthropists for whom the Museum had not been a high priority, or who may not have been aware of its funding needs.
GG+A continues to provide ongoing counsel to the Museum, including focused advising on campaign communications, the annual fund, major giving, and corporate support, as well as hands-on work with volunteer leadership and executive management on every aspect of campaign preparation.
The Results
GG+A’s recommendations resulted in the implementation of strategies to enhance public perception of PMA’s needs, an optimization of internal resources, and significant database improvements. Since GG+A delivered its report on campaign planning and feasibility in December 2012, the Museum has embarked on a quiet phase of Trustee and lead donor solicitation and is well on its way toward achieving its ambitious goal.