We Understand Your World

In the 1970s, GG+A helped guide one of the earliest fundraising campaigns in higher education. Since then, the firm has served nearly 400 colleges and universities—and is now established as an international leader in all aspects of higher-education philanthropy.

We have been in the trenches with our clients as they grappled with the fiscal realities of recent decades: the dramatic drop in state support for public institutions, the need to ensure access and affordability in times of escalating tuition, the relentless competition for star faculty, the multimillion- or multibillion-dollar fundraising campaign as a way of life. As former advancement leaders themselves, our consultants know the business from the inside out.

Challenges & Solutions

In our work around the world, we find that diverse colleges and universities grapple with many of the same challenges. The need for chief advancement officers to work closely with institutional leaders to define a vision and establish the fundraising priorities to achieve it. Volunteers who may not be sufficiently knowledgeable about best-practice principal- and major-gift fundraising to maximize their effectiveness. Deans and other academics who are not yet experienced at creating compelling giving opportunities to advance their strategic goals. Institutions with unrealistic fundraising aspirations.

We help clients resolve these and countless other challenges by drawing on our extensive development and campaign-specific expertise, analytical toolkit, and advancement know-how.

Our Services

Whatever the size of your ambitions or complexities of your program, we can help you succeed. Services include:

Alumni engagement

It comes down to four factors: Understanding industry best practices. Knowing what to measure and how to measure it. Applying the resulting insights to each unique situation. Aligning alumni engagement decisions with the overall advancement strategy. Learn more.

Annual giving

Best-in-class annual giving programs achieve their success through a combination of sophisticated analytics, meticulous management, compelling creative expression, and a relentless appetite for refinement. Learn more.

Campaign planning and preparation

Provides the insights and data needed to make critical decisions about a proposed campaign’s structure, objectives, and implementation, offering an objective review of strengths and weaknesses relevant to the proposed campaign. Fundamental activities include briefing lead prospects and volunteers on the campaign’s goals, soliciting feedback on the case for support, and face-to-face conversations that explore the perceptions and gift potential of key constituents. Includes an analysis of internal resources available to support the effort and evidence-based recommendations for strategies, investments, and reallocations that will help support an ambitious and achievable campaign.

Program-wide support

Flexible configurations of customized, one-on-one support, ranging from several hours per month to several days per week. Strategic and campaign counsel commonly includes advising leadership on internal and external positioning for philanthropy, providing direction on cultivation and solicitation strategies, effective uses for staff and volunteer resources, and the structure and role of volunteer committees. Counsel at the interim-management level may include hands-on time reviewing the prospect pool and targets, advising on the development of a prospect management system and accompanying reports, or evaluating gift capacities and identifying ask amounts.

In preparation for the launch of its next major campaign, Drexel University wanted to determine campaign readiness, enhance stakeholder relationships, and raise awareness around fundraising efforts. Campaign Feasibility Study

Drexel University
View Success Story

Our Clients

GG+A’s experience in higher education is incomparable. We have worked with almost 400 higher education institutions, including all of the top 25 globally ranked universities, nearly all members of the Association of American Universities, the flagship public universities in 46 states, four of the five top-ranked universities in Canada, and numerous universities in the UK, Europe, Asia, and Australia. Here is a sampling:

  • Bucknell University
  • University of California, Los Angeles
  • Carnegie Mellon University
  • The University of Chicago
  • Cornell University
  • Dartmouth College
  • Hobart and William Smith Colleges
  • Kenyon College
  • University of Minnesota
  • The Ohio State University
  • Oregon State University
  • University of Pennsylvania
  • Pennsylvania State University
  • Skidmore College
  • Stanford University
  • Vassar College
  • The University of Vermont
  • Yale University