We Believe in the Power of Data

Countless decisions contribute to an institution’s ability to create and maintain a top-performing fundraising or constituent-engagement program. They are made for all kinds of reasons, including past practice, anecdotal evidence, intuition, and internal politics. If reliable data are not intrinsic to the process, results are likely to be mixed and staff will be left wondering which moves were the right ones.

At GG+A, we eliminate the guesswork. With more than 50 years of full-service philanthropic consulting experience and an unparalleled suite of analytical tools and resources, we can help you turn “We think” into “We know.”

analytics

Serious Questions Deserve Serious Answers

Regardless of their differences, most nonprofit organizations ask the same fundamental questions about their fundraising programs: What is the philanthropic value of our prospect pool? How do we assess giving capacity and inclination most accurately? Are our gift officers focused on the most promising people and activities to maximize gifts? What is the ideal staffing structure for managing our prospect pool? How do we identify new prospects? What kind of information—in what format and voice—do our supporters find most motivating? Or, in the medical world, which of our patients are most likely to become donors?

By using every resource at its disposal, GG+A answers questions like these with precision and nuance.

Enhancements to KU’s prospect management systems enabled staff to focus on major-gift prospects with the strongest combination of capacity and affinity – a pivotal factor in the campaign’s success in raising $1.6 billion.

University of Kansas
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Our Services

Our analytics experts work with GG+A consultants and clients in every arena of activity. They contribute to almost every client engagement, helping ensure that the recommendations we make are backed by evidence. Integral to the firm, our analytics team knows the business of philanthropy as well as the tools and methods that optimize client performance. Our services fall into three categories: Surveys; Advanced Analytics; and DonorScape Prospect Intelligence.

Accquisition of prospect donor lists

Evaluates the potential market for donation and provides a list of records selected according to a combination of georgraphic and demographic data, consumer behavior, and past charitable giving tendencies. Draws upon data gathered through prospect screening.

Attitude and opinion surveys

An efficient and cost-effective way to better understand key stakeholders’ developing interests and attitudes toward philanthropic giving. Uncover constituents’ interests, perceptions, opinions, motivations, and concerns. Understand facets of propsect behavior and engagement, knowledge invaluable to practicioners in development, communications, and donor stewardship. May be customized to target a particular program area, audience segment, donor profile, or fundraising initiative.

Custom surveys

An efficient and cost-effective way to better understand key stakeholders’ developing interests and attitudes toward philanthropic giving. Uncover constituents’ interests, perceptions, opinions, motivations, and concerns. Understand facets of propsect behavior and engagement, knowledge invaluable to practicioners in development, communications, and donor stewardship. May be customized to target a particular program area, audience segment, donor profile, or fundraising initiative.

Data cleansing, enrichment, and appends

Improves data integrity and prepares records for wealth screening by consolidating duplicate records, standardizing addresses, removing non-individuals, parsing names, and implementing NCOA updates. Match codes for NCOA updates allow for additional verification research. Acxiom® data appends represent key philanthropic indicators that can help improve gift capacity ratings obtained via wealth screening.

Data security consulting

Provides clients with recommendations for identifying and implementing state-of-the-art data security measures that protect the confidentiality of constituent information and, if applicable, support HIPAA compliance. Also provides recommendations for data accessibility and control policies.

Data visualization and performance dashboard software

Multiple views allow teams to closely manage and measure the prospect pipeline and gauge progress over time. Provides up-to-date insights into prospect moves and gift staff performance data. Detailed views will help determine the most effective deployment of development resources and can inform recommendations for optimizing portfolios.

Donor, alumni, and stewardship satisfaction surveys

An efficient and cost-effective way to better understand key stakeholders’ developing interests and attitudes toward philanthropic giving. Uncover constituents’ interests, perceptions, opinions, motivations, and concerns. Understand facets of propsect behavior and engagement, knowledge invaluable to practicioners in development, communications, and donor stewardship. May be customized to target a particular program area, audience segment, donor profile, or fundraising initiative.

DonorAsk web-based prospect guidance

Receive immediate guidance on the ask level for a donor, based on public financial and past giving data. Provides an appropriate ask for an immediate, one-time gift, as well as a major gift ask amount for future cultivation and stewardship.

DonorScape® web-based prospect research and identifcation (wealth screening)

DonorScape® Wealth Screening. Deepens understanding of prospect potential by matching individual prospect data to a total of 25 of the most respected and highly accurate national public databases, providing actionable insights on wealth, affiliation, and political and charitable contribution data. Flexible interface allows both individual lookups and batch uploads. Optional fully automated frequent screening delivers results to development staff within hours, providing the greatest opportunities for cultivation and stewardship of new constituents, such as patients and families and performing arts patrons.

Gift staff performance metrics

A dashboard of metrics necessary to hire, train, coach, mentor, and manage staff. Evaluates behavioral dimensions, time allocation, and activities. Provides recommendations on strategies to build a more effective team, manage activities more efficiently, and allocate resources more productively.

Inclination or affinity scoring for known prospects

DonorScape® Predictive Modeling. Pinpoints the best prospects for future annual, major, and planned giving. Provides a major gift propensity rating based on custom-built statistical models that find constituents who share the same characteristics as existing top donors. Annual giving ratings identify prospects with the ability to increase their level of support or make first-time contributions, and planned giving ratings highlight individuals most likely to provide support through bequests and other planned giving vehicles. Also an effective method of analysis for exploring and enhancing patient-to-donor conversion rates when paired with frequent screening.

Message-testing surveys

Quantitative and qualitative studies that test the appeal of both substance and language. Rigorous methodologies produce reliable data on constituent interests and opinions, preferences and priorities. Questions posed via online or telephone survey, one-on-one interview, or focus group—often synthesizing perceptions from multiple approaches.

Patient-to-donor conversion modeling for the healthcare sector

Pinpoints the best prospects for future annual, major, and planned giving. Provides a major gift propensity rating based on custom-built statistical models that find constituents who share the same characteristics as existing top donors. Annual giving ratings identify prospects with the ability to increase their level of support or make first-time contributions, and planned giving ratings highlight individuals most likely to provide support through bequests and other planned giving vehicles. Also an effective method of analysis for exploring and enhancing patient-to-donor conversion rates when paired with frequent screening.

Peer comparative benchmarking and analysis

Provides valuable insight into the relationship between investment in staff and programs and long-term fundraising performance. Uncovers opportunities for new strategic investment or changes to existing resource allocations at the institutional or unit level through comparison with peer institutions in program areas such as alumni engagement, communications, annual fund, or overall advancement.

Prospect identification surveys

An efficient and cost-effective way to better understand key stakeholders’ developing interests and attitudes toward philanthropic giving. Uncover constituents’ interests, perceptions, opinions, motivations, and concerns. Understand facets of propsect behavior and engagement, knowledge invaluable to practicioners in development, communications, and donor stewardship. May be customized to target a particular program area, audience segment, donor profile, or fundraising initiative.

Prospect management and gift staff portfolio analysis; valuation of prospect pool by portfolio and unit

Assesses the strength of gift officer portfolios and reviews the current assignment of prospects relative to performance goals and metrics. Provides recommendations on the optimal distribution of prospects and deployment of resources, based on a value assessment of prospect portfolios at the individual gift officer level, segmented by pipeline stages, and an analysis that compares managed and unmanaged prospect populations by assignment and prospect gift capacity.

Real-time and frequent prospect screening (healthcare and performing arts)

Deepens understanding of prospect potential by matching individual prospect data to a total of 25 of the most respected and highly accurate national public databases, providing actionable insights on wealth, affiliation, and political and charitable contribution data. Flexible interface allows both individual lookups and batch uploads. Optional fully automated frequent screening delivers results to development staff within hours, providing the greatest opportunities for cultivation and stewardship of new constituents, such as patients and families and performing arts patrons.

Our Clients

Our clients include colleges and universities, independent schools, academic medical centers, healthcare systems, arts and culture enterprises, social service and advocacy groups, and religiously affiliated organizations. Here is a sampling:

  • American Cancer Society
  • Aquarium of the Pacific
  • Duke University
  • University of Florida
  • University of Iowa
  • University of Iowa Health Sciences
  • University of Maryland Medical System Foundation
  • University of Notre Dame
  • University of Pennsylvania
  • Rush University Medical Center
  • San Francisco Museum of Modern Art
  • Sidwell Friends School
  • Temple Health
  • Vanderbilt University
  • University of Virginia
  • William Penn Charter School