We Believe in the Power of Data

Countless decisions contribute to an institution’s ability to create and maintain a top-performing fundraising or constituent-engagement program. They are made for all kinds of reasons, including past practice, anecdotal evidence, intuition, and internal politics. If reliable data are not intrinsic to the process, results are likely to be mixed and staff will be left wondering which moves were the right ones.

At GG+A, we eliminate the guesswork. With more than 50 years of full-service philanthropic consulting experience and an unparalleled suite of analytical tools and resources, we can help you turn “We think” into “We know.”

analytics

Serious Questions Deserve Serious Answers

Regardless of their differences, most nonprofit organizations ask the same fundamental questions about their fundraising programs: What is the philanthropic value of our prospect pool? How do we assess giving capacity and inclination most accurately? Are our gift officers focused on the most promising people and activities to maximize gifts? What is the ideal staffing structure for managing our prospect pool? How do we identify new prospects? What kind of information—in what format and voice—do our supporters find most motivating? Or, in the medical world, which of our patients are most likely to become donors?

By using every resource at its disposal, GG+A answers questions like these with precision and nuance.

Enhancements to KU’s prospect management systems enabled staff to focus on major-gift prospects with the strongest combination of capacity and affinity – a pivotal factor in the campaign’s success in raising $1.6 billion.

University of Kansas
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Our Services

Our analytics consultants work hand-in-glove with colleagues across the firm who possess specialized knowledge of each client sector, fundraising discipline, and advancement support service. They contribute to almost every client engagement, helping ensure that the recommendations we make are backed by evidence. Integral to the firm, our analytics team knows the business of philanthropy as well as the tools and methods that optimize client performance.

Our services fall into four categories: Benchmarking, Survey Lab; Advanced Analytics; and DonorScape Prospect Intelligence.

Our Clients

Our clients include colleges and universities, independent schools, academic medical centers, healthcare systems, arts and culture enterprises, social service and advocacy groups, and religiously affiliated organizations. Here is a sampling:

  • American Cancer Society
  • Aquarium of the Pacific
  • Duke University
  • University of Florida
  • University of Iowa
  • University of Iowa Health Sciences
  • University of Maryland Medical System Foundation
  • University of Notre Dame
  • University of Pennsylvania
  • Rush University Medical Center
  • San Francisco Museum of Modern Art
  • Sidwell Friends School
  • Temple Health
  • Vanderbilt University
  • University of Virginia
  • William Penn Charter School