Do You Want to Know What Your Constituents Are Thinking?  Ask Them.

The GG+A Survey Lab helps non-profit organizations gain valuable insight into the views of their alumni, patrons, donors and friends.  The Survey Lab’s dedicated research staff combine extensive knowledge of fundraising, communications and other areas of advancement with academic-quality research methods.

Our goal is simple: to thoughtfully collect and analyze the information our clients want to know the most, right from the source.

We turn solid survey data into actionable insights.

We Believe In Tailored Solutions

GG+A’s Survey Lab has years of experience with constituent attitude surveys, donor motivation analyses, alumni censuses, stewardship, communication, and satisfaction surveys, and brand and message testing surveys.

Our approach means that every client survey is highly customized, providing actionable insight to clients instead of one-size-fits-all results.

Our Services

Our Survey Lab team works with you to develop surveys that get to the core of what your development staff needs to know. Our services include:

Attitude and opinion surveys

Attitude and opinion surveys help Survey Lab clients understand key stakeholders’ developing interests and attitudes toward philanthropic giving. These surveys uncover constituents’ interests, perceptions, opinions, motivations, and concerns. Clients of the Survey Lab gain knowledge invaluable to development, communications, and donor stewardship. Attitude and opinion surveys may be customized to target a particular program area, audience segment, donor profile, or fundraising initiative.

Prospect identification surveys

Prospect identification and qualification surveys help Survey Lab clients identify prospects who demonstrate increased affinity and likelihood to make gifts. Identification surveys are not anonymous and ask overt questions about philanthropy, interest areas, and financial information. Survey results augment prospect research with the direct responses of the prospect. These surveys empower Survey Lab clients to develop a qualified prospect pool with known interest in philanthropy in all non-profit sectors.

Donor, alumni, and stewardship satisfaction surveys

Especially useful as longitudinal surveys, satisfaction surveys evaluate the level of satisfaction with specific services provided by a client to constituents. Survey Lab satisfaction survey projects help clients evaluate stewardship programs, alumni communications, membership benefits, and donor society effectiveness to drive informed decision-making around what constituents love, and what could use improving.

Message-testing surveys

In partnership with GG+A’s Communications practice, message-testing surveys enable clients developing campaign or institutional branding and communications materials to make decisions based on what their constituents find most compelling. The Survey Lab creates communications surveys based around understanding market segments, soliciting feedback on themes and materials, and assessing existing or proposed communications. These surveys can also include focus group components.

Custom surveys

The Survey Lab is proud to offer a high level of customization for all surveys. Your organization is unique – your survey should be, too.

Our Clients

Our clients include colleges and universities, independent schools, academic medical centers, healthcare systems, arts and culture enterprises, social service and advocacy groups, and religiously affiliated organizations. Here is a sampling:

  • The Art Institute of Chicago
  • Boston College
  • University of California, Los Angeles
  • Carnegie Mellon University
  • Cornell University
  • Dartmouth College
  • Drexel University
  • Hobart and William Smith Colleges
  • University of Illinois
  • Kent Denver School
  • Lyric Opera of Chicago
  • New York University Stern School of Business
  • The Newberry Library
  • University of Rochester
  • Texas Children's Hospital
  • University of Toronto
  • University of Virginia
  • Williams College
  • Yale University

Contact the GG+A Survey Lab

We want to hear from you.

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