Centering the Donor Experience: Strengthen the Connections That Nurture Generosity
In a philanthropic sector driven by the generosity of donors and dependent on data for sustainable growth, fundraising teams must maintain a focus on engaging people – not numbers or dollars. With the many demands on leaders to secure gifts and meet operational needs, it’s vital that this important nuance doesn’t get lost.
The ability to be attuned to and responsive to donors’ needs is imperative for any effective outreach strategy. In this edition of the GG+A playbook, our consultants explore:
- Small shifts that can make your communications more donor-centric
- Practical guidance for engaging a variety of stakeholder groups – from annual giving donors to corporate partners
- Strategies for diagnosing (and overcoming) donor fatigue
Download your copy of the GG+A Playbook today!
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