Rethink the discovery process: Strategies to unlock support from your donors and prospects


No element of major gift fundraisers’ work generates more unease than discovery. We hear this from our arts & culture clients as well as all other sectors.

Although most fundraisers ─ and most organisations ─ recognise the importance of building their major gift pipelines, the discovery process can be difficult. GG+A surveys of fundraising training and coaching participants have consistently found that they rank the difficulty of securing initial appointments as the most difficult and least satisfying part of their jobs. And fundraisers are too valuable a resource to have them participate in activities that yield limited results.

Given those challenges ─ and the current moment that we’re in ─ we believe it is time to rethink the discovery process. To help you take a fresh look at this crucial piece of the fundraising process, we have curated articles from the firm’s “Fundraising Redefined,” series that address many of the most pressing and consistent questions we are asked by our fundraising colleagues working in arts & culture organisations throughout the world.