Why stewardship matters: Creative solutions to engage donors now and into the future


Stewardship is a crucial ingredient for every high-performing organisation. It deepens relationships, binds people to the organisation, and inspires future gifts. Yet, we know it is also an area that often gets overlooked or underfunded as organisations have to make choices about deploying resources.

To help you navigate this sometimes-difficult terrain, we have curated articles from the firm’s “Fundraising Redefined” series that address many of the most pressing and consistent questions we are asked by our fundraising colleagues around the world. This edition of the Playbook gathers together our consultants’ and clients’ best thinking and creative ideas for addressing myriad stewardship challenges. These strategies are relevant not only during this pandemic but also well into the future, and we hope you will find them helpful!