How to Make Your Annual Fund Appeals More Appealing (and...
Mark Aimone has enjoyed an independent school career of more than three decades, serving in roles from teacher, advisor, and coach to fundraiser and administrator. He has more than 15 years’ experience advancing the mission of schools as a fundraiser in annual, major, capital, and planned giving.
After beginning his independent schools journey in roles in academics and admission, Mark’s development career began in 2006 at Phillips Exeter Academy, where he served as Regional Director of Major Gifts and was part of a team that raised $352 million, the most by a secondary school at that time. In addition to his development work for Exeter in the United States, he spurred the growth of Exeter’s United Kingdom Association and built and maintained connections with more than 100 U.K.- and European-based alumni/ae. From 2010 to 2016, Mark led the development program at his alma mater, Tabor Academy. As Director of Advancement at Tabor, he oversaw the creation of the Fund for Tabor, a complete redesign and re-branding of Tabor’s annual fund communications, as well as fundraising for the completion of two E.E. Ford Challenge matches. He directed major gifts fundraising efforts that led to renovations of athletics and academic facilities as well as construction of a new residence hall.
Since 2016, Mark has served as Director of Advancement at Wilbraham & Monson Academy. While there, he has reorganized and refocused the development program and expanded outreach to the Academy’s alumni and parents. He has overseen the redesign of the school’s annual fund communications and messaging, which has led to a record level of annual support over the past three years. A recently-completed fundraising effort resulted in a new library completed in January of 2020.
Mark serves on the faculty of CASE’s School Advancement Institute (formerly the Summer Institute for Independent Schools) and has presented at numerous conferences, including the CASE-NAIS Independent Schools Conference.
Mark is a graduate of Franklin & Marshall College and holds a Master’s degree in Nonprofit Management from Hamline University.
- Holderness School
- Noble and Greenough School
- The Lovett School