Royal Rarick

Associate Director, SurveyLab

“My passion is uncovering actionable insights for my clients through thoughtful data collection and analysis.”


Royal Rarick serves as an Associate Director, SurveyLab in the Analytics Practice Area, helping clients gain valuable insights from constituents to align donor aspirations with desired philanthropic outcomes.

Royal brings a wealth of experience delivering strategic business development projects for clients, including survey development, data collection and analysis, and communications. Before joining GG+A, Royal served as a Senior Associate in the People Analytics Practice of PricewaterhouseCoopers in Washington, D.C., where he developed and led client-focused strategic organizational planning projects.

Royal conducted all facets of stakeholder analysis for both public and private sector clients, including coordinating focus groups, materials collection, qualitative analysis, designing and writing reports, and overseeing the work of associate-level project support staff. He also led project teams in the delivery of customized organizational research survey programs to help further client missions, including designing survey questionnaires, performing qualitative and quantitative data analysis, and producing and presenting executive-level reports.

Prior to working in Washington, D.C., Royal worked for nearly 10 years with Chicago-based firms in a number of organizational development and operational roles, applying his expertise in survey development and administration. As a Senior Analyst with Willis Towers Watson, Royal led project teams in designing, conducting, and analyzing large-scale, customized organizational performance and culture surveys, producing client-facing reports that emphasized actionable data analysis.

Royal holds a Master of Arts in Industrial/Organizational Psychology from The Chicago School of Professional Psychology and a Bachelor of Arts from the University of Nebraska where he majored in both Psychology and Communications.


  • Academy of Natural Sciences of Drexel University
  • Aga Khan University
  • American Association of Medical Colleges (AAMC)
  • Boston College
  • Bryant University
  • Bryn Mawr School
  • California State University at San Bernardino
  • Campbell University
  • City of Hope Cancer Center
  • Clark Art Institute
  • Colgate University
  • College Track
  • Colorado State University
  • Dana-Faber Cancer Center
  • Dartmouth College
  • Dartmouth-Hitchcock Health
  • Denver University
  • Drexel University
  • Eton College
  • Eureka College
  • Fourth Presbyterian Church of Chicago
  • Fuller Foundation
  • Georgia Institute of Technology
  • Greater Chicago Food Depository
  • Harvard University
  • Hobart and William Smith Colleges
  • Indiana University
  • King’s College London
  • Knox College
  • Kutztown University
  • Lovett School
  • Loyola Marymount University
  • Macquarie University
  • Manzano Day School
  • Mary Baldwin University
  • McGill University
  • Miami City Ballet
  • Milwaukee Art Museum
  • MAG – Mines Advisory Group America
  • Moffitt Cancer Center
  • National Portrait Gallery
  • Nelson Atkins Art Museum
  • Oregon State University
  • Pennsylvania State University
  • Queen’s University Ontario
  • Quinnipiac University
  • Regent’s University London
  • Rodale Institute
  • Rush University Medical Center
  • Sarasota Orchestra
  • School of the Art Institute Chicago
  • Sidwell Friends School
  • Sinai Health Foundation
  • Southeast Missouri State
  • St. John’s College
  • St. Michael’s Hospital Foundation
  • St. Paul’s Schools
  • Stanford University
  • Stevens Institute of Technology
  • Sun Health Foundation
  • Syracuse University
  • Temple Health
  • Temple University
  • University of Alaska at Anchorage
  • University of Alberta
  • University of Calgary
  • University of California Los Angeles
  • University of Chicago Medicine
  • University of Denver
  • University of Hawaii
  • University of Kansas
  • University of Massachusetts
  • University of Melbourne
  • University of Minnesota
  • University of North Carolina at Chapel Hill
  • University of Ottawa
  • University of Pennsylvania
  • University of Rochester
  • University of Texas at Austin
  • University of Waterloo
  • Urban Land Institute
  • Virginia Tech University
  • Wabash College
  • Williamson College of the Trades
  • Yeshiva University
Areas of Expertise
  • Advancement Staff and Stakeholder Surveys
  • Donor Listening Program Design
  • Prospect Identification
  • Survey Design and Project Leadership

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