Prospect Development: Rethink How You Categorize Prospects
Prospect Development: Rethink How You Categorize Prospects Prospect development teams...
“It’s always the small pieces that make the big picture.”
- Unknown
Sarah Parnum Cadbury, Vice President, offers extensive expertise in prospect research and management, database customization, metrics, and proactive and reactive research as an integral member of the Advancement Services Team. Sarah currently serves as the Executive Director of Prospect Research and Management at Temple University.
Prior to this role, Sarah was the Director of Prospect Research and Management at the Philadelphia Museum of Art, where she led all aspects of prospect research and management operations. She provided insight and direction to leadership to develop strategic initiatives and establish goals, including setting a $525 million campaign goal and initiating the museum’s first prospect identification program, resulting in an elevated major gifts program. She developed a comprehensive prospect management program, with business practices and reporting in order to facilitate strategic engagement of donors.
Sarah additionally served as the Director of Prospect Research at La Salle University where she developed a vigorous, proactive research program.
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