Creighton Lang

Senior Vice President


Creighton Lang, Senior Vice President, brings to the firm more than 25 years of business and IT consulting experience, with a long-term emphasis on sales, marketing, and constituent analytics for organizations that use high-touch business models to serve institutional clients and individuals with high net worth. The consulting he does helps organizations enter new markets and drive profitable revenue, identify efficiencies in operations, and improve their relationship-based models of interaction

At GG+A, Creighton leads the firm’s multi-year advancement leadership initiative, which promotes executive-level dialogue on excellence in fundraising and institutional advancement with the very best public and private research universities in North America, measured not only academically, but in terms of their achievements in fundraising and alumni relations and stakeholder engagement

In addition, Creighton leads the Advancement Services practice at GG+A, and consults with clients on a number of technology, data, and operations-related projects, including functional improvement studies in the areas of: advancement technology; prospect management, research and analytics; gift and records processing; information governance; and organizational analytic enablement and user adoption.

Prior to joining GG+A, Creighton served as Vice President of Global Delivery for the Business Intelligence, Analytics & Performance Management practice at NTT DATA. In this position, he had overall responsibility for delivery success, talent management, domain development, and sales enablement in North America for the global practice of 800-plus consultants. Prior to NTT DATA, Creighton was Vice President of Business Intelligence at The Revere Group, where he was responsible for leading a national practice across four regions with more than 35 consultants. Creighton started his career at Nuveen Investments.

Creighton holds a bachelor’s degree in management information systems and finance from the University of Arizona and is a graduate of The St. Mark’s School of Texas in Dallas.

  • Ann & Robert H. Lurie Children's Hospital of Chicago
  • University of California, Los Angeles
  • University of Central Florida
  • Chicago Community Trust
  • The University of Chicago
  • Columbia University
  • Dalhousie University
  • Dartmouth College
  • Dartmouth-Hitchcock
  • Drexel University
  • Duke University
  • Embry-Riddle Aeronautical University
  • Florida Atlantic University
  • Florida State University Foundation
  • University of Florida
  • Georgia Institute of Technology
  • The Getty
  • University of Hawaii System
  • Harvard Business School
  • Indiana University Foundation
  • Johns Hopkins University
  • Kansas University Endowment
  • Loyola University Maryland
  • Macalester College
  • University of Massachusetts Lowell
  • McGill University
  • McMaster University
  • Merrimack College
  • Miami University (Ohio)
  • Minnesota Landscape Arboretum
  • University of Minnesota Foundation
  • Montclair State University
  • Montgomery College
  • New York University
  • University of North Carolina at Chapel Hill
  • University of North Carolina System
  • The Ohio State University
  • Pennsylvania State University
  • University of Pennsylvania
  • University of Rochester
  • School of the Art Institute of Chicago
  • Scripps College
  • University of South Florida
  • The St. Paul’s Schools (MD)
  • University of Texas, Austin
  • University of Toronto
  • The Trust for Public Land
  • University of Virginia
  • University of Wisconsin Foundation
  • Washington State University Foundation
  • Yale University
Areas of Expertise
  • Analytics Roadmaps
  • Information Technology
  • Institutional Comparisons / Benchmarking

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