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Analytics for Advancement and Prospect Screening

Creighton Lang and Paul Mateo presented at the DRIVE 2014 Summit in Seattle on “In-house Advancement Analytics Competency: Practical Advice and Examples to Help You Build an Analytics Roadmap” and “Making the Most of Your Prospect Screening Investment.”

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About the author

Creighton Lang

Senior Vice President , Analytics & Executive Director, ALF

Creighton Lang, Senior Vice President, brings to the firm more than 25 years of consulting experience, with a long-term emphasis on sales, marketing, and constituent analytics for organizations that use high-touch business models to serve institutional clients and individuals with high net worth. At GG+A, Creighton leads the firm’s multi-year…