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Eric Snoek, Vice President, brings to the firm 30 years of development and advancement experience within higher education and independent educational institutions. He has extensive experience in individual giving; advancement planning and management; capital campaigns and campaign planning; training development staff and Board members; engagement programs; stewardship programs; moves management; and volunteer management.
Eric works with clients to build sustainable fundraising success in campaigns and in ongoing development efforts, serving as a consultant, coach, or in an interim management role. Specifically, he has experience in evaluating contemporary advancement programs; identifying opportunities and strategies for growth; organizing fundraising priorities; guiding the planning and execution of major campaigns; and managing all facets of advancement programs, including principal and major gifts, planned giving, annual giving, alumni relations, and stewardship. His fundraising and consulting experience makes him particularly qualified to understand the distinct culture and opportunities at a wide range of institutions, including complex public universities, private colleges, independent schools, hospitals and health care systems, and cultural institutions.
Before joining GG+A, Eric served as Vice President, Advancement, for Interlochen Center for the Arts in Michigan, where he led the effort to create a unified advancement program with expanded outreach, engagement, and fundraising activities. Interlochen secured record levels of support from alumni, parents, and patrons under his leadership.
Prior to this role, Eric served as Vice President for College Advancement at Wheaton College in Massachusetts, where he provided leadership and vision for all aspects of Wheaton’s external relations department, which included alumni relations and annual giving, development, advancement services, communications, research, and events and conferences. Although in a period between campaigns, his emphasis on a coordinated and systematic advancement effort led Wheaton to record-setting annual fund and conference revenue while capital giving was sustained at campaign levels.
Before joining Wheaton College, Eric served as Director of Development at Bucknell University, playing a major role in the leadership of The Bucknell Campaign, which raised $188.3 million against a $150 million goal.
Eric has also served as Director of Annual and Leadership Giving at the University of Massachusetts Amherst, where he built a personal solicitation team to enhance the existing phone and direct mail effort, exceeding program goals. He began his advancement career as a staff member on the University’s Alumni Relations team.
He has also provided pro bono fundraising consultation to several nonprofit organizations and served as a board member in two districts of the Council for the Advancement and Support of Education (CASE).
Eric holds a bachelor’s degree in communication studies from the University of Massachusetts Amherst.