We Will Partner with You to Achieve Substantial, Sustainable Growth.

GG+A understands the distinctive philanthropic challenges that cultural institutions face. Our team has worked in leadership and consulting capacities for arts and culture organizations in the U.S. and around the world: museums, libraries, theater companies, dance companies, symphony orchestras, opera houses, botanical gardens, zoos and aquariums, historic homes and sites.

We recognize the complex relationships among members, ticket buyers, and donors. We realize that—more than some other types of institutions—you must build your prospect pool one member at a time. And, crucially, we know how to create an aspirational but realistic roadmap for raising the funds you need to achieve your goals.

Challenges & Solutions

Our arts and culture clients vary significantly in size and need. Some want help building their programs from the ground up. Many rely on annual giving and principal gifts from trustees for the majority of their philanthropy, and need help diversifying their pipeline. Others run complex operations and come to us specifically for our expertise in developing campaign strategies.

Whatever the case, we will employ the most sophisticated analytical tools in the business to reveal the dynamics underlying your situation,  enabling us to develop insightful solutions and practical plans.

GG+A Playbook: European Arts and Culture Donor Discovery

Rethink the discovery process: Strategies to unlock support from your donors and prospects

Arts & Culture Brochure

Learn more about our team, clients, and services.

Thought Leadership and Webinars

How to Fundraise without a Fundraising Staff

Even without professional fundraisers on staff, organizations can effectively fundraise by engaging their Boards and volunteers strategically.
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Fundraising for Social Justice

5 Keys to Success for Museums and Arts & Cultural Organizations
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Four Essentials for Strengthening Relationships with Your Board and Volunteers

These 4 steps can help you engage Board members, strengthen Board relations, and maximize the effectiveness of this key group of volunteers.
Read More

From Major Events to Major Gifts

How Brevard Zoo Shifted its Culture of Philanthropy
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Our Services

GG+A’s extensive experience in the arts and culture sector and across all advancement disciplines enables us to provide the specific services you need in any combination that works for you. These include:

Fundraising Program Growth

Our team will provide recommendations for the optimal organizational structure and deployment of staff and resources, as well as an evaluation of overall culture, environment, and level of readiness to support sustainable increases in fundraising. We will focus on management and organization, resources and budgets, prospect management, communications, and constituent engagement, delivering:

  • Project studies
  • Project benchmarking and business planning for new investments and  development growth
  • Funding strategies for development programs and building ROI

Prospect Management

Understanding the motivations and philanthropic goals of your key supporters is critical to fundraising success. GG+A’s prospect management services include:

  • Donor research and philanthropic analytics
  • Donor discovery and qualification dashboards
  • Major gift portfolio configuration
  • Constituency building

Constituent Engagement

GG+A can provide recommendations to help you meaningfully engage donors, including:

  • Stewardship program design and surveys
  • Constituent engagement and strategic outreach planning
  • Board and volunteer engagement
  • Community-based outreach and virtual programming
  • Professional survey research with SurveyLab

Strategic Counsel

Our team will deliver ongoing strategic counsel and program support for every scale or program, including support for strategic planning, Board development, new resource deployment, and the configuration of large-scale gifts.

Program Support

We will partner with you to build a roadmap for sustainable growth that touches all facets of your institution, addressing:

  • Annual giving programs
  • Gift and estate planning strategies
  • Donor or patron Giving Circles
  • Admissions and membership structures
  • Major and principal gift programs

Advancement Services

We will gain a thorough understanding of your existing development program and performance, along with your potential and aspirations, to provide counsel that is guided by who you are and where you want to go. Our services include:

  • IT and infrastructure support
  • Guidance for CRM selection and deployment
  • Change management support for new systems implementation
  • Financial and strategic planning; stakeholder management reporting



Fundraising Campaigns

We will partner with you to develop a strategic and tactical plan that addresses all components of campaign planning and management, including core strategies to realize goals and a table of gifts needed to meet those goals; cash flow projections and operating budgets; a timeline for all phases of the campaign; roles and responsibilities for leadership and volunteers; naming, crediting, and acceptance policies; and prospect management strategies. This serves to guide a wide range of campaign activities and can help avoid delays at key junctures in the campaign or at critical points of a gift negotiation. We can also design mid-campaign operating plans or overall fundraising plans for smaller institutions. Key services include:

  • Campaign goal formulation; strategy/planning
  • Feasibility and planning studies
  • Special purpose campaigns, briefing and outreach programs, and capacity analysis

Advancement Learning

At GG+A, consultants with extensive development-leadership experience coach clients in the core competencies of major-gift fundraising, from qualifying and planning, to cultivating, asking, negotiating, and stewardship. Learn more about:

  • Teaching and coaching for professional staff, Board members, volunteer leaders, and chief executives
  • Mentoring and training


We understand that communications tactics must flow from strategic goals and objectives. Learn more about our strategic communications services:

  • Strategic communications for gift officers and institutions
  • Support in building compelling gift propositions at every gift level
  • Impact stories and webinars

The California Academy of Sciences (the Academy)—an aquarium, planetarium, rainforest, and natural history museum located in San Francisco’s Golden Gate Park—was founded in 1883 with a mission to explore, explain, and sustain life. The Academy is a powerful voice for biodiversity research and exploration, environmental education, and sustainability across the globe.

California Academy of Sciences
Read Success Story

Our Clients

Over the years, GG+A has consulted with more than 100 arts and culture institutions in North America, Europe, and Australia, with fundraising staff sizes ranging from three to three dozen and campaign goals as modest as $10 million and as ambitious as $700 million. Here is a sampling:

  • The Art Institute of Chicago
  • Brevard Zoo
  • Canada's National Ballet School
  • Cranbrook Educational Community
  • Filoli
  • Folger Shakespeare Library
  • Japanese American National Museum
  • Los Angeles Master Chorale
  • Museum of Glass
  • Museum of Pop Culture
  • Philadelphia Museum of Art
  • Philadelphia Theatre Company
  • Quintessence Theatre Group
  • Royal Ontario Museum Governors
  • Smithsonian Institution