GG+A’s Kat Banakis, Senior Vice President of Advanced Analytics, will be presenting at the 2017 State University of New York Council for University Advancement (SUNYCUAD) Annual Educational Conference. The conference will take place from June 7-9 in Tarrytown, New York and brings together SUNYCUAD’s more than 900 experts who work in development, public relations, alumni relations, publications, government relations, marketing, web communications and social media. This year’s conference features speakers from a wide variety of institutions including Cornell University, The Recording Academy, and The Associated Press.
Kat’s presentation is a case study of SUNY Delhi, which tasked GG+A with analyzing their prospect pool in order to identify their best prospects. Senior staff from SUNY Delhi and Kat will explore how GG+A provided prospect-level analysis to help support a new president’s listening tour and upcoming strategic plan and campaign priorities. The presentation will focus on how to use outside analytics to maximize the time and precision of a small staff with a modest budget to plan for a robust future in higher education.