A strategic and tactical plan that addresses all components of campaign planning and management, including core strategies to realize goals and a table of gifts needed to meet those goals; cash flow projections and operating budgets; timeline for all phases of the campaign; roles and responsibilities for leadership and volunteers; naming, crediting, and acceptance policies; and prospect management strategies. Serves to guide a wide range of campaign activities and can help avoid delays at key junctures in the campaign or at critical points of a gift negotiation. Can also be designed as mid-campaign operating plans, or overall fundraising plans for smaller institutions.

Provides the insights and data needed to make critical decisions about a proposed campaign’s structure, objectives, and implementation, offering an objective review of strengths and weaknesses relevant to the proposed campaign. Fundamental activities include briefing lead prospects and volunteers on the campaign’s goals, soliciting feedback on the case for support, and face-to-face conversations that explore the perceptions and gift potential of key constituents. Includes an analysis of internal resources available to support the effort and evidence-based recommendations for strategies, investments, and reallocations that will help support an ambitious and achievable campaign.

We understand that communications tactics must flow from strategic goals and objectives. Learn more.

An assessment of the development operation that provides recommendations on the optimal organizational structure and deployment of staff and resources, as well as an evaluation of overall culture, environment, and level of readiness to support sustainable increases in fundraising. Typically focuses on management and organization, resources and budgets, prospect management, communications, and constituent engagement.

With more than 50 years of full-service philanthropic consulting experience and an unparalleled suite of analytical tools and resources, we can help you turn “We think” into “We know.” Learn more.

At GG+A, consultants with extensive development-leadership experience coach clients in the core competencies of major-gift fundraising: qualifying and planning, cultivating, asking, negotiating, and stewardship. Learn more.