Provides the insights and data needed to make critical decisions about a proposed campaign’s structure, objectives, and implementation, offering an objective review of strengths and weaknesses relevant to the proposed campaign. Fundamental activities include briefing lead prospects and volunteers on the campaign’s goals, soliciting feedback on the case for support, and face-to-face conversations that explore the perceptions and gift potential of key constituents. Includes an analysis of internal resources available to support the effort and evidence-based recommendations for strategies, investments, and reallocations that will help support an ambitious and achievable campaign.

An assessment of the development operation that provides recommendations on the optimal organizational structure and deployment of staff and resources, as well as an evaluation of overall culture, environment, and level of readiness to support sustainable increases in fundraising. Typically focuses on management and organization, resources and budgets, prospect management, communications, and constituent engagement.

Flexible configurations of customized, one-on-one support, ranging from several hours per month to several days per week. Strategic and campaign counsel commonly includes advising leadership on internal and external positioning for philanthropy, providing direction on cultivation and solicitation strategies, effective uses for staff and volunteer resources, and the structure and role of volunteer committees. Counsel at the interim-management level may include hands-on time reviewing the prospect pool and targets, advising on the development of a prospect management system and accompanying reports, or evaluating gift capacities and identifying ask amounts.

Deepens understanding of prospect potential by matching individual prospect data to a total of 25 of the most respected and highly accurate national public databases, providing actionable insights on wealth, affiliation, and political and charitable contribution data. Flexible interface allows both individual lookups and batch uploads. Optional fully automated frequent screening delivers results to development staff within hours, providing the greatest opportunities for cultivation and stewardship of new constituents, such as patients and families and performing arts patrons.

Provides valuable insight into the relationship between investment in staff and programs and long-term fundraising performance. Uncovers opportunities for new strategic investment or changes to existing resource allocations at the institutional or unit level through comparison with peer institutions in program areas such as alumni engagement, communications, annual fund, or overall advancement.

Assesses the strength of gift officer portfolios and reviews the current assignment of prospects relative to performance goals and metrics. Provides recommendations on the optimal distribution of prospects and deployment of resources, based on a value assessment of prospect portfolios at the individual gift officer level, segmented by pipeline stages, and an analysis that compares managed and unmanaged prospect populations by assignment and prospect gift capacity.

We understand that communications tactics must flow from strategic goals and objectives. Learn more.

An efficient and cost-effective way to better understand key stakeholders’ developing interests and attitudes toward philanthropic giving. Uncover constituents’ interests, perceptions, opinions, motivations, and concerns. Understand facets of propsect behavior and engagement, knowledge invaluable to practitioners in development, communications, and donor stewardship. May be customized to target a particular program area, audience segment, donor profile, or fundraising initiative.

At GG+A, consultants with extensive development-leadership experience coach clients in the core competencies of major-gift fundraising: qualifying and planning, cultivating, asking, negotiating, and stewardship. Learn more.