A strategic and tactical plan that addresses all components of campaign planning and management, including core strategies to realize goals and a table of gifts needed to meet those goals; cash flow projections and operating budgets; timeline for all phases of the campaign; roles and responsibilities for leadership and volunteers; naming, crediting, and acceptance policies; and prospect management strategies. Serves to guide a wide range of campaign activities and can help avoid delays at key junctures in the campaign or at critical points of a gift negotiation. Can also be designed as mid-campaign operating plans, or overall fundraising plans for smaller institutions.
The California Academy of Sciences (the Academy)—an aquarium, planetarium, rainforest, and natural history museum located in San Francisco’s Golden Gate Park—was founded in 1883 with a mission to explore, explain, and sustain life. The Academy is a powerful voice for biodiversity research and exploration, environmental education, and sustainability across the globe.