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The New Metrics in Prospect Research

A recent GG+A survey of top prospect researchers finds that, increasingly, their role is moving away from long, elaborate profiles toward a more proactive approach. GG+A offers a set of new performance metrics for today’s prospect researcher; and, a three-step exercise for finding prospects for unique units. Download the white paper.

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About the author

Kat Banakis

Senior Vice President, Analytics

Kat Banakis, Senior Vice President, Analytics, assists clients in using analytics in campaign, staffing, and prospect projections as well as in related staff performance metrics. Kat supports clients across industries to maximize prospect management and research, align staff metrics to overall development goals, gain insight into donor preferences and behavior,…