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The New Era of Consent: Implications of the Revised Privacy & Electronic Communications Regulations in the UK

New, more stringent guidelines for permission-based marketing and fundraising have serious implications for the telephone, email, and SMS fundraising and marketing practices of UK charities. Download the white paper.

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About the author

Adrian Salmon

Vice President

Adrian Salmon, Vice President, GG+A Europe, brings 25 years of direct-marketing fundraising experience in the higher education, arts and culture, and wider nonprofit spheres. His particular expertise includes digital engagement and stewardship, direct mail fundraising, annual giving program management, and management of contributions from integrated mail and online appeals. Before…