“One thing I’ve learned through this fund-raising process,” says the museum’s director, “is that this community loves a big idea. They are willing to take chances and risk failure, but they want the next awesome idea.”
– Neal Benezra, Director, SFMOMA, as quoted in The Economist
Click here to read The Economist article on what it takes to fundraise for and build the largest modern and contemporary art museum in America.
(Image: SFMOMA opening gala, courtesy of GG+A Senior Vice President and Managing Director Suzanne Hilser-Wiles)