It’s That Time of Year Again! GG+A’s Annual Thought Leadership Roundup
As we say goodbye to 2023, we’re highlighting the five thought leadership articles that resonated most with readers this year. Can you guess which topics were the most searched, clicked, and viewed?
In case you missed these the first time around, here’s our annual thought leadership roundup to add to your holiday reading list.
Donor qualification is a critical step in the fundraising solicitation cycle, and as Ashley Lomery attests, it can be incredibly rewarding (and fun) to identify new major or principal gift prospects through a qualification meeting. In this article, she shares her top tips for securing that first meeting and making it a success.
Prospect coding systems use data to tell the story of a constituent’s relationship with your institution. Sarah Cadbury clarifies why it might be time to reevaluate your existing coding system—and why doing so can improve your fundraising outcomes.
Engaging and retaining donors is top of mind in the nonprofit sector, especially after the fluctuation in giving reported in this year’s Giving USA report. No matter what your fundraising goals for the coming year, high-impact stewardship can play a key role in achieving them. Read more in this article by Ashley Lomery and Eric Snoek.
2. Increasing Alumni Participation in Annual Giving Is Still a Great Idea (But Not Because of Rankings)
In 2024, for the first time, US News and World Report will no longer factor alumni giving as part of its ever popular but widely disparaged ranking system. But, as Andy Shaindlin explains, there are still plenty of reasons organizations should prioritize alumni giving. Find out why.
Most of us would agree that 2023 was the year of AI. As we revisit Shelby LaMar’s predictions on how artificial intelligence could revolutionize the work of advancement teams, we’re curious—how has this new technology influenced your own fundraising work? We are eager to see what will unfold in 2024.