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GG+A Webinar: Strategic Planning for Your Strategic Plan

GG+A Webinar: Strategic Planning for Your Strategic Plan

Presented by:

Scott Atwell, Senior Vice President, Grenzebach Glier and Associates

Barney Ellis-Perry, Senior Vice President, Grenzebach Glier and Associates

Click to download the webinar slides and recording.

“If you don’t know where you are going,” Yogi Berra warned us, “you’ll end up someplace else.”  Yogi was a wise (if not misunderstood) man, but in the hectic day-to-day world of managing dynamic organizations, multi-year strategic planning can be a challenge.  GG+A’s alumni engagement team knows what it’s like to lead volunteer boards—and professional staff—toward a common, metrics-based strategic outcome.  Join Senior Vice President’s Scott Atwell and Barney Ellis-Perry in this interactive webinar as they walk through the critical steps of strategic planning, featuring a broad-based curriculum with relevance to any non-profit leader (but especially alumni relations teams).

Are you…

– Seeking ways to articulate success and ROI?

– Working with a board that favors tactics over strategy?

– Uncertain of where to focus resources?

– Living with ineffective mission and vision statements?

– Anticipating a new campaign or critical strategy?

– Going through leadership change?

Viewers will…

– Learn the individual steps of strategic planning

– Realize the power of mission, vision and values

– Discover the necessity of an environmental scan

– Learn the components of a strategic goal driven by metrics

– Incorporate design thinking with strategy

– Turn a strategic plan into a work plan

– Understand how to complement development colleagues

We would like the opportunity to learn more about the challenges and opportunities you’re facing, and we invite you to contact us at satwell@grenzglier.com or bellis-perry@grenzglier.com, or by calling (312) 372-4040.

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About the authors

Scott Atwell

Senior Vice President

Scott Atwell, Senior Vice President, brings to the firm nearly 25 years of experience in higher education advancement, with expertise in strategic communication, branding and marketing, campaign planning, board and donor relations, public relations, stewardship, and cutting-edge alumni engagement strategies spanning digital media, social media, press, television, radio, and marketing…

Barney Ellis-Perry

Senior Vice President

Barney Ellis-Perry, Senior Vice President, brings to the firm over 30 years of experience in alumni relations and fundraising for a wide variety of organizations. Barney works hard to balance unique and creative ideas with execution rooted in strategy. His experience spans all aspects of nonprofit organization’s needs with expertise…